Photographer observing marine iguanas, red crabs, and a bird on a volcanic coast by the ocean.

Stylized dark green 'SF' initials in a white circle, on a dark green background.

Man and child look through a telescope at dusk, city lights in background.

Why optics?

Key products

Previous examples

Audience insights

Testimonials

Next steps

THROUGH THE LENS

Optics matter to our audiences

Across our network of award-winning brands, we are home to curious, engaged audiences who are passionate about photography and observation in all forms. Whether it’s observing a new species of bird, scanning the night sky or snapping away on safari – our readers use optics equipment to enrich their greatest passions.

Why partner with us?

We are home to some of the world’s most trusted brands. Our highly engaged audiences are curious, tech-savvy and eager to learn more about innovative products that further their hobbies. When our brands speak, our audiences listen. We communicate with clarity, credibility and authority, making us the perfect partner to connect your brand with photographers who are engaged and ready to take action.

Just a few of our trusted brands

Durdle Door rock arch over a beach and turquoise sea, with BBC Countryfile Magazine text.

Astronaut, solar panel, and BBC Science Focus Magazine title.

BBC Sky at Night Magazine title against a cosmic nebula background with stars.

Two women cycling road bikes in gear, "bikeradar" text overlay. Misty outdoor background.

Mountain biker on a mountain ridge with "MBUK" text overlay.

Person on phone in bed by alarm clock. Text: Instant Genius: How to Hack Your Sleep Miniseries.

"Training Zone" magazine spread: expert cycling advice on training, nutrition, and performance.

Mark Cavendish celebrating a cycling win, hugging teammate, and "35 WINS" text.

A group of cyclists rides a winding road through green mountains, with "EASY RIDER" title.

Illustration of tired people sleeping on a bus/subway, with an article about sleep deprivation.

Audience statement on optics

Person holding black binoculars with red accents, hands adjusting them for observation.

Information on our key products

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Key products

Gray laptop with a blank green screen and a top notch.

Enhanced Advertorials

from £5k

A longform, single page content experience, aligned with a relevant Our Media brand. Utilise features including bespoke illustration, interactive maps and content carousels to deliver key messaging to your chosen target audience.

Best for: Clients with a broad range of key messaging, requiring a high impact, rich media solution.

Guaranteed KPI: Page views, facilitated via a paid social campaign.

Print Advertorials

from £2k for 1 page, £3.5k for DPS

A single page or double page spread advertorial, promoting a client’s key messaging in the tone and style of the chosen OM brand. Written by OM Studios based on the client brief.

Best for: Brand awareness and contextualising of client campaign messaging, with beneficial alignment to chosen OM brand.

Guaranteed KPI: Readership

Social Carousels

from £2.5k

A multi-frame social format that includes 2-10 frames designed according to OM brand guidelines. It is a visual means of storytelling, highlighting a client’s key brand messaging or to promote a client's products or services.

Best for: Clients looking for brand awareness or to maximise conversions and sales.

Guaranteed KPI: Reach, facilitated via a paid social campaign or traffic (link clicks)

Digital Advertorials

from £3k

A single page digital article displayed on a brand site, based on the requested key messaging of the client. It sits under a branded url and features standard site navigation.

Best for: Clients wanting brand association but with more creative control over content and final execution.

Guaranteed KPI: Page views, facilitated via a paid social campaign.

Competitions

from £3k

A competition hosted on social, designed to drive engagement and encourage conversation with a client’s target audience. Either quiz-based or enter by commenting on post.

Best for: Clients looking to obtain leads, create a buzz around a product/service, gather audience insight or boost engagement

Guaranteed KPI: Engagements on the social post

Solus Newsletters

from £1.4k

A templated solus is newsletter content created on behalf of a client, sent out to the subscriber list of the specific OM brand. The entire content of a solus relates to the client’s key messaging, based on copy and imagery supplied by the client.

Best for: Clients looking to access first party data and align to editorial content.

Guaranteed KPI: Subscriber list access