Turning interests into itineraries
Travel partnerships with Our Media
From the frozen landscapes of Antarctica to the lush rainforests of Guatemala, we’ve showcased a breadth of incredible destinations.
Who We Are
We're Our Media, a special-interest content business home to market-leading brands in craft, cycling, homes, music, science and nature.
There’s something that unites all of our audiences: they love to travel.
Our world-class brands allow us to reach millions of people.
TOUCH POINTS
SUBSCRIBERS
SOCIAL FOLLOWERS
20+
2+
7
MILLION
MILLION
MILLION
Safari holidays. Outdoor adventures. Birdwatching trips. Homegrown staycations.
We bring deep travel sector expertise
Our partnerships span all seven continents, from globally recognised tour operators and luxury cruise brands to national tourist boards and niche specialists. With years of experience delivering insight-led campaigns, we understand how to reach the right traveller, at the right moment, with the right message.
Travel is what we do
Our Audience
Millions of travel decision-makers, ready for their next journey
From active families and affluent DINKs to empty nesters, solo wellness seekers and big milestone travellers, Our Media connects with high-intent audiences through our trusted content and passionate communities. They’re planners, bookers and explorers — and they’re always looking for their next destination.
Wildlife & Nature Lovers
79%
actively seek out nature-based destinations, making wildlife and landscape a core driver for travel decisions.
of Our Media Audience engagers say they like to understand and connect with nature — not just observe it.
70%
3.7 m
wildlife and nature enthusiasts across our brands every month.
Reach a combined
are drawn to sustainable or conservation-led experiences — from rewilding escapes to eco-accommodation.
71%
actively choose eco-conscious travel options. This is an audience that values sustainability and meaningful connections with the planet.
3 in 5
Perfect for: national parks, eco-destinations, safaris, rural tourism, photography
Recommended Brands
Adventure & Outdoors
This audience is highly engaged with the full journey — from kit and gear to routes and itineraries.
plan their trips around specific trails, routes or outdoor activities. They don’t just travel — they prepare, invest, and go with intent.
61%
4 overseas trips
per year — a high-frequency, high-value travel group.
On average, Our Media’s outdoor audience books
strong Adventure & Outdoors audience across our portfolio.
6.9 m
Access a powerful
They’re active, invested and always planning their next adventure — making them highly responsive to inspirational, informative travel content.
Perfect for: hiking, cycling, mountain escapes and dark skies
Recommended Brands
Culture & Heritage Explorers
This audience tends to book in advance and travel outside of peak times — ideal for driving early interest and off-season bookings.
in holiday and city break spend in the past 12 months.
£8.2 b
Contributed to an impressive
culturally curious travellers across Our Media's heritage, arts, and lifestyle brands.
5.9 m
Reach
Highly motivated by events, festivals, exhibitions, and historic experiences — they plan around cultural moments.
Perfect for: historic towns, tourist boards, UNESCO sites, museums, tours
Recommended Brands
This is a thoughtful, experience-led audience who value authenticity, storytelling and immersive exploration — and they’re willing to spend to get it.
Wellness & Relaxation Seekers
Often couples, empty nesters, or solo travellers seeking space to unwind, reflect and recharge.
Travel is driven by a desire to unplug and reset — mentally and physically.
Favour off-the-beaten-path, restorative destinations, with over a third choosing places that are less crowded and closer to nature.
take wellness trips solo — prioritising rest, reflection and reconnection over itinerary ticking
1 in 3
Perfect for: spa retreats, coastlines, mindful escapes, yoga breaks
Recommended Brands
eco-conscious travellers across Our Media platforms.
2.7 m
Reach a mindful, values-led audience of
This is an audience looking for balance, beauty and breathing space — and they respond powerfully to calm, considered storytelling and destination discovery.
Nearly two thirds of our community have been on holiday or short break in the past year
15% higher than the UK average
3 Trips
average trips in Britain in 12 months
3 Trips
average trips abroad in
12 months
65%
of our audience enjoy planning holidays
average short break spend
£854
65%
of our audience have had a short break in the last 12 months
£1,904
average holiday spend in the last 12 months
58%
are passionate about travelling abroad
3.2
MILLION
With our help, you can reach over
people who are planning on booking a holiday or short break in the next
12 months
Audience-led Travel Packages
At Our Media, we know that different destinations appeal to different types of travellers. That’s why we’ve created curated packages aligned with key audience mindsets — whether you’re looking to engage nature lovers, adventure seekers, culture enthusiasts, or wellness travellers, we’ll match your message with the right brands, formats, and channels.
Includes all content, production, targeting, project management, and full campaign reporting
100,000 high impact takeover impressions across leading Our Media nature and outdoors brands, delivering high-impact visibility.
5 solus newsletters to engaged subscribers of BBC Wildlife, Countryfile, and Country Walking.
A custom reader competition to drive engagement and opt-in leads, hosted on Discover Wildlife or Countryfile with promotion across partner brands.
Bespoke print content, crafted by our award-winning in-house team
Custom-built destination hub hosted on Discover Wildlife, with engaging tabs for wildlife, trails, seasonal highlights, and local experiences.
Montage video footage, provided by client and hosted on the site
Double-page ad spread in a special travel issue of BBC Wildlife magazine (October 2025) & 5x display adverts throught the year
Minimum 24,000 guaranteed microsite page views
Tailor Your Package
Bespoke storytelling fit for your audience
This is just an example of how we align audience passions with destination storytelling. All packages are flexible and can be adapted to meet your campaign goals across print, digital, social, video, and experiential.
Partnership Package
£30,000
All packages can be tailored to align with your campaign goals, audience, and budget.